The Gucci Cruise 2025 fashion show was held at the Tate Modern, beautifully portrayed through the eyes of Gucci Creative Director Sabato de Sarno. His memories and reflections of places, people, and ideas were delicately woven into a new narrative. This story reflects the deep and meaningful connections to the city through Gucci's heritage and Sabato de Sarno's personal experiences.

British style symbols such as tartans and tailoring, as well as Gucci emblems, are being reconsidered and re-energized for a new generation and a different time. Plaids are being reinterpreted as delicately embroidered bead fringe, and their graphic shapes are being newly animated. Inspired by Italy in the early 1970s, the Gucci Blondie bag in leather or toile combines preciousness and pragmatism. It can be worn on the shoulder, and its iconic logo is either leather-clad or enhanced with a technique drawn from Gucci’s jewellery.It's truly inspiring to see the symbols of British style like tartans and tailoring, along with the iconic Gucci emblems, being reimagined and revitalized for a new generation and a different era. Plaids are being transformed into delicate embroidered bead fringe, infusing them with new life and energy. Inspired by Italy in the early 70s, the Gucci Blondie bag in leather or toile beautifully combines luxury and practicality. Whether held on the shoulder, its emblematic logo is leather-clad or enhanced with a technique drawn from Gucci’s jewellery; it truly reflects the spirit of the times.