After meeting, talking and interviewing people we met during #pfw #ss25 we had a common feeling. Besides the shows, people go to Paris during this period to experience everything else that happens during the week. After parties, events such as the opening of the Highsnobiety store, Je M'appelle Brasil itself, the Namesake basketball game, and many other events can be mentioned. It ends up being about meeting people, experiencing the city during a special period, and experiencing everything else this can provide. Fashion, in a way for these people (who are the majority) ends up being secondary.

There is a lot of talk and attempts to identify current and future trends, which we observed on some #SS25 catwalks. In some shows, quiet luxury continues to be the premise, in others we see reinterpretations of what was popular in recent women's shows, but we didn't see the same on the streets. We can point out several reasons for this, be it the saturation of #cores, as we recently talked about #brazilcore possibly becoming a staple, or because it is men's week, where there is generally always a little more freedom compared to women's. What we understand when talking to the people we meet, is that, after this intense overlap of trends that we have experienced in recent years, the majority report starting to understand their style better and what part they play in all of this.

Questioning without leaving creativity. Is it possible to approach the problem of excessive material waste more positively? It's too early to say, but there appears to be a necessary renewal in fashion. In terms of style, what we most enjoyed was the sense of "freedom", expressed through colours, textures, and prints that frequently overlapped without becoming monotonous. There was also a return to extreme thinness, both in the public eye and on the catwalks. Recently, we observed the resurgence of the heroin chic trend, including the indiscriminate use of weight loss medications like Ozempic and Mounjaro. This “trend” is very concerning, especially considering the apparent progress we've made in this area recently.